Graphics

We will use our knowledge, creativity and graphic design experience to create beautiful layouts, designs and illustrations that will help your company and/or event stand out from its competitors. Great design can be used to explain complicated information.  Great design can turn leads into customers.

Artwork is considered "ready art" when it can be used for prepress and printing without any adjustments which may incur added fees. When submitting digital art for screenprinting or vinyl please refer to the below guidelines. If you have any questions please call us at 414-425-7300 or email artwork@ideallogo.com

1.    VECTOR ARTWORK FILES.      Vector artwork files must be saved as Adobe Illustrator®  or CorelDraw® up to Version 14. All text fields must be converted to curves or outlines to prevent font substitutions. Vector art can be saved as EPS. and PDF. files. Include a proof of your design with color designations to confirm that no font substitutions have occurred. All objects must have at least a 1 pt line thickness to guarantee proper print quality. If the vector file contains any placed raster images, these images must meet or exceed our requirements for resolution when rendered at 100% of the final imprint size. Also, they must be submitted with the original vector file. 

2.    RASTER ARTWORK FILES.       If you are providing artwork in a "pixel" or raster artwork files, make sure they are saved in a .TIF, Encapsulated Post Script (.eps) format, or an Adobe Photoshop® Document (.psd) up to Adobe Photoshop® Version 10. For our purposes, all raster elements and art files must be saved at 100% of the final print size with a resolution of at least 300 ppi (pixels per inch). Jpegs are most often useless but can be replicated for use in screen-printing for an art fee. If sending Jpegs please send in black and white when possible. 

3.    PREFERRED ARTWORK       Artwork files saved in Adobe Illustrator® , and Corel Draw® up to Version 14, providing that all text is converted to curves or outlines. We will also accept files saved in Adobe Photoshop®  at 100% of final print size with a resolution of at least 300 ppi. For best results please use Vector art. 

4.    FONT INFORMATION.      For vector art, text must be converted to paths, curves, or outlines. The text then becomes an object and can no longer be edited as text. Be sure to include a paper proof with name of font or a. tiff or .jpg thumbnail to ensure no font substitution has taken place. 

5.    LINE THICKNESS.      All design elements should contain a line thickness of at least 1pt. Failure to assign a 1 pt line thickness to all objects may compromise the final imprint quality. 

6.    SPOT COLORS       Please specify color via PMS spot color designations. Due to hardware and software color calibration considerations, this will allow the best color matching possible. 

7.    E-MAIL      When sending art via e-mail, send to artwork@ideallogo.com and attach your zipped file to an e-mail with a detailed account of who you are and what you would like us to do with the attachment(s). 

8.    ARTWORK PROOFS.      When creating designs for our customers, proofs are a way of assuring that we have set your type correctly and that all of the design elements are placed according to your requirements. A proof will be sent to you via e-mail or printed on paper that can be approved at our office or delivered to you. We do not start on your project until you have signed off on a proof.  When artwork has previously been created, proofs are used to ensure that the artwork we have received is the same as artwork the customer wants to be imprinted. Artwork should never be submitted without either a hard copy proof or an electronic .tif or .jpeg file.

When artwork has previously been created, proofs are used to ensure that the artwork we have received is the same as artwork the customer wants to be imprinted. Artwork should never be submitted without either a hard copy proof or an electronic .tif or .jpeg file.